Workshops
Business writing workout
90 minutes – over breakfast or lunch
The facts about words at work are telling. A grammatical mistake on your home page can cut your online sales by half. A strong subject line can push your email open rates over 20%. We’ll help your team brush up their business writing with a high-impact, tailored training session that won’t disrupt their working day.
Sample course outline
- Why words matter at work
- Message-channel-audience
- Five simple steps to harder-working words
- And four potential pitfalls
- Beyond plain English – writing colourfully
- Three books, five bookmarks and two free tools
Leave behinds
- Handout, including course exercises and examples
- Style guide
- Course slides
Exercises
- Saying what you mean – ditching puff and padding
- Instant impact – from passive to active; abstract to concrete
- Adding colour – choosing your words wisely
Benefits
- Following the course, your team will
- Understand the commercial value of good business writing
- Start to think like communications professionals
- Gain five simple quick writing wins
- Identify four areas where they may have bad writing habits
- Understand what they need to do to keep improving
- Be able to access ongoing sources of help – some free
We also run
- Business writing workshops (1/2 and full days)