A more consistent tone of voice. Sharper sales emails. Engaging job posts. Whatever content you need to deliver, our copywriting training will help your team find the words to build your brand and business.
Tone of Voice
Whether you're rolling out a new tone of voice to your team, introducing a proposition or supporting a new campaign, we can help.
Introducing high-impact business writing courses tailored to your team's particular needs. The perfect way to improve your customer – or your employee-targeted comms.
Short, sharp and full of practical pointers, these sessions will help you engage candidates and support your employer brand, whether you're writing a job post, tweet or graduate site.
How we train
People learn best in short, high-intensity bursts. And that's how all our copywriting training sessions are designed. They're packed full of interactive elements. They're led by professional copywriters not project managers. Above all, every on-site course is bespoke – what we put in depends on what you want to take out.
Other people's words
“I thought I knew how to write until I met Andy! We’re a recruitment company that uses the web to attract candidates to many of our roles. We also email large numbers of people and were keen to make sure that our written word had as much impact as possible. Andy showed us how to make our sentences flow better and to communicate with our audience in a friendly and informal tone whilst still conveying key information and showing a high degree of professionalism to the reader.
I would definitely recommend talking to Andy. He can suggest easy wins which will have an immediate impact as well as delivering a communication strategy which expresses the values and character of the organisation.”
Gail McManus – Managing Director, Private Equity Recruitment Limited
“As an online retail business, we depend on the written word to communicate with our clients. Andy really hit the mark when he identified the right tone of voice for our business. Ultimately, our web pages and emails must sell our brand and our products to our customer. Our team relies on Word Direct’s writing guidelines to make sure we achieve that.”
Gary Ingram – CEO, TheDiamondStore.co.uk
Thoughts, observations and the occasional rant – on brand and business language.
For tone of voice read point of view.
The missing element in business writing.
to strengthen your tone of voice.
When we're not training, we're writing. As well as writing scripts and sites, we create campaigns and content, and lead naming and tone of voice projects.> See how our words can move the audiences who matter to you