Other people’s words

  • "I thought I knew how to write until I met Andy! We're a recruitment company that uses the web to attract candidates to many of our roles. We also email large numbers of people and were keen to make sure that our written word had as much impact as possible. Andy showed us how to make our sentences flow better and to communicate with our audience in a friendly and informal tone whilst still conveying key information and showing a high degree of professionalism to the reader.

    I would definitely recommend talking to Andy. He can suggest easy wins that will have an immediate impact as well as delivering a communication strategy that expresses the values and character of the organisation."

    Gail McManus - Managing Director, Private Equity Recruitment Limited

  • "As an online retail business, we depend on the written word to communicate with our clients. Andy really hit the mark when he identified the right tone of voice for our business. Ultimately, our web pages and emails must sell our brand and our products to our customers. Our team relies on Word Direct’s writing guidelines to make sure we achieve that."

    Gary Ingram - CEO, TheDiamondStore.co.uk

  • "Andy is the perfect collaborator for our business. He spends time to get under the skin of an issue and truly understand what we are trying to achieve. He then translates this into beautifully crafted copy that perfectly conveys our tone of voice and message. In turn, this provides the ideal support for our external communication and internal training."

    Simon Kerr - Chief Marketing Officer , YOO Hotels

  • "Sophisticated, credible and personal, the tone of voice Andy created for Veyron has helped set us apart in the premium property sector. He developed a distinctive elevator pitch and brand vocabulary, which re-enforced our positioning. Then he brought this to life with web copy that balanced approachability with professionalism. It was extremely well-received, both internally and externally."

    Rosy Blyther - Marketing Manager, Veyron Group

  • "Words Direct is a long-term creative partner of my consultancy, PDWA. Most recently, we worked together to deliver a remote training solution to global development consultancy, GRM Futures Group. The brief was to train their team of recruiters on writing compelling copy about their business, career opportunities and clients.

    Seemed straightforward, except the recruiters were based in Dubai and comprised nationals from the Philippines, India, France, UAE, Russia and Pakistan. Andy's skill in working with complex briefs and people dynamics shone through and the course he developed is used as a benchmark in the sector. Andy brings a level of maturity, inspiration and creativity grounded in business effectiveness that is rare amongst the many copywriters I have worked with. I look forward to working with him again soon."

    Paul D'Wit - Owner PDWA Consultancy, Director, Team Brand and Communications

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