Recruitment writing

1/2 Day

A good recruitment post supports an employer’s brand, works well in the channel, gets found online and reads fluently. We’ll help your team get to grips with all these elements. They’ll leave able to write engaging, search engine-friendly recruitment posts, profiles and web pages.

Sample course outline

  • Examining the brief and defining your proposition
  • How we read online shapes how we write
  • Getting found online – the evolution of SEO
  • Social recruiting – conversations, channels and speed
  • Your employer brand – attributes and audiences
  • Avoiding the pitfalls of recruitment-speak
  • Editing and proof-reading


  • Simplifying sentence structures
  • Creating a storm on Twitter – team-writing a tweet
  • Ten troublesome words – quick wins all round
  • Highlighting headlines – the right response from the right people

We also run

  • Recruitment writing workouts (90 minutes – breakfast or lunch)
  • Recruitment writing workshops (Full day)

> Tell me more about recruitment writing courses

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