Our team
Words Direct is a training and writing business founded by Andy Rigden. Our trainers are all working copywriters with years of experience of training teams and individuals to write.
Our lead trainers
Andy Rigden
An award-winning copywriter and board-level creative director, Andy has been training clients and junior copywriters to write for over ten years. As well as training recruiters at the BBC, communication teams at Dixons Carphone and sales teams at Maria.com, he has edited and contributed to a book on employer branding.
Pam Langfield
After running large teams of copywriters and designers as a creative director, Pam founded her own one-woman global copywriting enterprise. She now divides her time between training and writing for leading organisations in the UK, the US and Australia.
Why we’re different
- We’re writers not project managers. You’ll learn the tricks of the trade from someone who writes for clients every day. The focus is on practical advice and quick wins, not ethereal theories.
- We’re ‘business writing’ experts – with the accent on ‘business’ as well as ‘writing.’ We’ll help you appreciate the commercial purpose of words, and balance the sometimes conflicting priorities of SEO, user experience and brand language.
- ‘Simple moving words’ is a mantra here. Our training emphasizes simplicity and action-focused writing. We’ll help your team find the right words to ‘move’ your clients and colleagues to achieve the results you want.